Another “Goodwill Night” at the 4th Annual SECOND RUNWAY

We recently hosted Goodwill’s SECOND RUNWAY fashion show at the Jefferson Center in Roanoke.  Today’s Good News?  The show raised over $35,000 to support Goodwill training and employment programs that help people get back to work and gain greater independence.

For the fourth year SECOND RUNWAY highlighted the amazing fashions that receive a “second” life when they are donated and then purchased in a Goodwill store.  But more importantly, those attending saw lives that were impacted by the “second” chance they received through participation in Goodwill training and employment programs.  Fashion show segments for Back to School, Weekend, Costumes, Work, Evening Out/Cocktail, and Prom/Wedding were intermixed with videos of Goodwill program participants telling their stories in their own words…

Since the show we have been repeatedly asked two questions:

Q:  Do you really find all of the clothes at local Goodwill stores?
A:  Yes, some of you may have seen us shopping!

Q:  Do you shop and save fashions all year to be included in the show?
A:  No, we find all the fashions just a few weeks before the show.

Models provide us with their sizes by the end of June.  We then start shopping, typically several trips over the course of about two weeks.  There is usually a team of between three and seven of us shopping a store at one time.  We take a list of the sizes we need for each fashion show segment and we hit the racks to shop for more than 70 models.  We are always amazed by the generosity of Goodwill donors; name brands, great quality, and even new with tags.  But this is something that Goodwill faithful shoppers have known for years!  Take a look at our slideshow for some great examples of this generosity!

Finally, we could not do it without all of our sponsors and volunteers.  You are truly the success behind SECOND RUNWAY.  Thank you for your support of Goodwill!

A special thank you to Platinum Sponsors:
Triangle Realtors
Brandon Oaks
Kroger, Bistro at Bonsack

Gold Sponsors:
Carilion Clinic
Lila Dickerson with Business Solutions
Jewell, Inc.
Bella Magazine
Roanoke Gas Company
Piedmont Companies Inc.
David E. Looper & Company

Silver Sponsors:
Delta Dental
Pro Inc.
Firefli Media
Optima Health
South Peak

A special thank you to everyone who came to SECOND RUNWAY, volunteered, and also to our hosts WSLS’s Karen McNew and John Carlin.  We could not have done it without everyone involved!


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