The Goodwill Hard Working Mom Makeover

We had an idea.  At Goodwill we all know what treasures our stores hold.  We know that you can look great without spending a fortune.  In fact we have blogged previously about the Goodwill 10-Piece Wardrobe, which shows how to create an entire wardrobe for less than $36.00.  We wanted a way to bring this to life, do something special for a local mom at Mother’s Day, and educate people on the Goodwill Mission.  Today’s Good News?  Last week we revealed the makeover of Goodwill’s first Hard Working Mom.  It was a journey that surprised us all.

During the month of April Goodwill accepted entries for the Goodwill Hard Working Mom Makeover Contest.  We were looking for a mom that through adversity, continues to work hard and is an inspiration to others.  Being the first time we had done a contest like this, we really didn’t know what to expect.

The first step was to enlist the help of local businesses that would make our idea come to life. Enter our makeover team from  Carrington’s Salon, Pure Spa, Highway2Style, William Mahone Photography, and media sponsors WSLS’s Daytime Blue Ridge, and Bella Magazine.

The selection committee from left to right: William Mahone (William Mahone Photography), Dakota Carrington (Carrington’s Salon), Leighann Olund and Christin Burdette (Pure Spa), Kathy Lamanca (Highway2Style), Lucie Touchton and not pictured Kelly Coleman (Goodwill).

We received over 30 entries for the contest, and we honestly had no idea how emotional, or what a difficult decision it would be.  Just look at the makeover team meeting to choose the makeover recipient (notice the box of tissues in the middle of the table!).  But by the end of the meeting a mom had been selected, and what none of us realized was the amazing experience we were about to embark on.

Submitted by a co-worker this is the letter that we read that morning in a local coffee shop:

“I am nominating Jessica Kyle as a deserving and hardworking mom. Jessica is a co-worker of mine, and although I’ve only known her for 6 months, I absolutely adore and love her. Jessica is mother to three children: Madison, Logan and Landon.
A short while ago her husband was in a traumatic 4 wheeling accident, that should have killed him, however, through the miracle of science and medicine he is alive today. While he has recovered physically from the accident, he suffered massive brain injuries and is not the same person he was when they married almost 20 years ago. While in recovery from the accident they discovered a lump on his arm, and he has just been diagnosed with Cancer. He is undergoing chemotherapy and radiation and is in a great deal of pain and distress.

Jessica has had to step up to the plate as both father and mother to their children, she takes on more responsibility than should be allowed for one person. On top of mothering, she is taxi driver to her children and grocery shopper, and a phenomenal employee. Her job would put a normal person in the loony-bin, yet Jessica takes everything with a smile and would give you the shirt off of her back, even though she is struggling on the inside. She has a wonderful sense of humor and never falters throughout her day, if you did not know what was going on at home you would NEVER suspect that such tragedy and upset was in her life.  She listens to me with a friendly and caring ear when I have problems, which are so pale in comparison to hers, but she would never point that out. If there’s one thing she needs more than anything, it’s a day of pampering.”

Jessica received the following services:

Carrington’s Salon:  Color, cut, and keratin treatment
Pure Spa:  Two professional makeup sessions, buff and bronze, waxing, faux lash application, manicure and pedicure, and oxygen facial
Highway2Style:  Image consultation, personal shopping, color matching
William Mahone Photography:  Photo documentation of entire makeover journey
Goodwill:  A 10-Piece Wardrobe, plus several extra pieces
Lassley’s Custom Jewelry:  Handmade necklace and earrings

Jessica’s makeover, services, and products received valued over $1,700!
View some of the photos in the slide show below.

This slideshow requires JavaScript.

William Mahone Photography documented the entire makeover process. 
Click here
to view the photos.

The reveal took place on WSLS’s Daytime Blue Ridge on Tuesday, May 8th. 
Click here
to watch.

A special thank you to Jessica Kyle, our Goodwill Hard Working Mom, who allowed us to share her story and inspired us all along the way!


8 thoughts on “The Goodwill Hard Working Mom Makeover

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