Devils & Vampires & Witches . . . Oh My!  

It’s FALL Y’ALL!  I love this time of year.  Watching the leaves start to fall, pumpkin spice EVERYTHING (yes, I’m on that band wagon too!), football . . .Go HOKIES!, and of course Halloween.

So with my love of everything fall, I could not have a better job. In the world of Goodwill, Halloween is a very special time.  In fact, October is usually the busiest month of the year for our stores, which translates into critical dollars to support our job training and employment programs.  But it does take a lot of work to get ready to be the Halloween Headquarters for our customers.  So, we thought we would give you a behind the scenes peek at how “Halloween Comes Alive at Goodwill”!

Let the Planning Begin . . .

We had our first meeting to start planning for Halloween in November of 2016.  Yes, you read that correctly.  At this meeting our Marketing team (Chelsea, Michele, and myself) met with our retail leadership and we discussed all that would make up Halloween 2017. We also found out that for the first time our Goodwill stores would have accessories to complement Do-It-Yourself (DIY) Costumes.  We brainstormed and left the meeting with a clear vision of what we needed to do.

We were excited and started formulating the plan.  However, Halloween remained on the back burner for much of the year until the accessories started showing up in early August. Wigs, makeup kits, and a variety of other accessories started our imaginations running wild. We needed models. . .and several brave employees from our stores stepped forward to help us out.  We literally had devils, angels, vampires, cowboys, cowgirls, witches, and pirates roaming the hallways of Goodwill!  Once the photos were taken the real work began.

I’m so lucky to work alongside such amazingly talented people.  Michele is one of those people.  She is not only one of the nicest, most level headed people I know, but she is also behind the Halloween promotional materials that you will see for Goodwill.

The Journey of the Cowgirl Photo at the Masterful Hand of Michele. . .

Halloween-progression
photo shoots . . . photo editing . . . graphic design

As a graphic designer things like photo editing and graphic design are second nature to Michele.  But last year I walked into Michele’s office and said “I have an idea.”  This is a phrase that, if truth be told, probably makes her cringe.  Why?  Because typically it means she has to figure out how to do what I have come up with!  So, my idea was that we could create our own Halloween commercial, in-house.  Translation . . . “Michele I think you can create our Halloween commercial that will run on TV!”  And she did.  She learned a new software program and made it happen.  This year she once again created the commercial using the photography we had done of our employees dressed for Halloween.

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Michele working on this year’s Halloween commercial . . . See our Cowgirl again!

I asked Michele about all the work that has gone into Halloween . . .

Halloween is such a busy time for Goodwill. I love all the creative opportunities involved with the Halloween campaign, such as video, photography, and graphic design. It’s definitely a team effort for our Marketing department to make everything happen in time for the Halloween season and it’s really satisfying to work hard and see it all come together. It’s also a lot of fun to see the retail employees having such a great time with Halloween, dressing up and decorating the stores. They really love this time of year and look forward to helping shoppers create one-of-a-kind costumes.

Halloween is also a time when we get many customers who may not be regular Goodwill shoppers. It’s a wonderful opportunity to let them know how shopping and donating to Goodwill helps thousands of people in their local communities. The chance to use our marketing efforts to convert those once-a-year shoppers into regular Goodwill supporters makes me feel like I’m serving our mission in an important way. I’m really proud of the work Goodwill does and to be able to contribute to the mission of helping others achieve their greatest potential is humbling and deeply meaningful.  ~ Michele Crim, Marketing & Social Media Manager


This Year’s Halloween Commercials

Why Do Goodwills Love Halloween So Much?

This may sound like a lot of effort being put into Halloween, but in fact, a recent survey by Goodwill Industries International found that fifty percent of households will have at least one person wearing a Halloween costume this year, and 16 percent will have at least one pet in costume!  For those of you who have read my blog posts before you have met Bentley . . . well you know we couldn’t let Halloween slip by without dressing him up.  Especially knowing how many people plan to dress their pets this year!

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Bentley and Bella were not nearly as excited about dressing up as we were!

But, back to the survey.  It also found that when asked what type of costume worn by someone else would make the best impression, the most popular answer was a one-of-a-kind costume. And for years the public has turned to Goodwill as the place to find those one-of-a-kind costumes.  So each year we strive to make it easier and easier for our customers to impress on Halloween.  Each of our stores have an Idea Book that is filled with countless ideas for Halloween costumes.  We’ve also have Pinterest Boards featuring Unique DIY Costume ideas for families, couples, groups, and kids of all ages and DIY decorations & entertaining tips.

This blog could go on and on.  But I encourage you to visit the Halloween page of our website to discover even more! Hint. . . DIY Videos!

So from everyone at Goodwill . . . Happy Fall & Happy Halloween!

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From our appearance last year on WFXR for Halloween.  Mary Poppins (that’s me), Alice in Wonderland (Chelsea), the Mad Hatter (Michele – she made the hat out of cardboard and items found at Goodwill!), and a Go-Go Girl (Charlie Cooper – reporter)

Contributor---Kelly

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The Times They Are A-Changin’

A teenager in the ‘60s, I remember the popular Bob Dylan song, “The Times They Are A-Changin’” as the rallying cry for a generation. At times, it seemed impossible that our country would ever come together. But we did and today we continue to see our times changing . . . just in different ways.

Some of the most stressful times of our lives steam from change. Getting married, buying a home, and changing jobs are just a few of the life changes that can cause angst and uneasiness in our everyday lives. But typically, you end up happier once you have navigated the waters of change.

At Goodwill we are not immune to the changes going on in the world around us. As I think about the key areas that will impact Goodwill, I know we must navigate through changes in program funding sources, the ideological shift in the way that individuals, particularly with disabilities, wish to receive services, and the demand for different shopping experiences and what that means for Goodwill.

We were recently notified by the United Way Roanoke Valley that funding for Goodwill programs and services were being eliminated. The notification read, “Our community experienced substantial volatility and dynamic change in the business landscape this year. When such shifts take place in the corporate area, the ripple effect is often significant within the nonprofit sector. United Way felt the impact of these changes in the form of a very challenging 2016 fundraising campaign.” For Goodwill, this means funding budgeted to help support three programs disappeared and we must subsidize with revenues we are able to generate through internal operations, such as Donated Goods and the efforts of our Development team. The Times They Are A-Changin’  

Our communities are in a transition from a period where work centers, such as the ones that Goodwill operates in Roanoke and Radford, were the norm and what were preferred by families of individuals with disabilities. But today, views have changed and society and families prefer for their loved ones with a disability to work in a community setting instead of work center environments. This ideological shift and changes to laws means that Goodwill has to change, too. We have been working with individuals that we serve over the past several years to help transition individuals to community employment or day support services. The Times They Are A-Changin’  

Brick and mortar retail stores nationwide are seeing fewer and fewer people walk through the doors as customers are choosing to shop online. At Goodwill this reduced foot traffic means fewer sales and therefore fewer dollars to support job training and employment programs. In order to be able to continue to provide the job training and employment programs at the heart of our mission we are meeting customers where they choose to shop; either in-store or on-line. Some customers love the opportunity for the expanded selection of items that they find in our online Goodwill store. Others are concerned that the change means their local Goodwill will be void of treasures. I can assure you that your local Goodwill stores, although they may look a little different in their physical appearance these days, remain a treasure trove, and all stores, whether online or around the corner, still provide critical revenues to support job training and employment programs right here in your community. The Times They Are A-Changin’  

Goodwill is strong and I am excited to see what the future holds for not only our organization, but the individuals we serve and for those that we have yet to meet. At Goodwill, when we successfully navigate change the end result is all about the happiness of the people that we serve, their ability to contribute to their communities, and watching them achieve greater independence.

If nothing ever changed there’d be no butterflies. ~Source Unknown

Opportunity

The world’s favorite season is the spring.  All things seem possible in May.
—Edwin Way Teale

Spring is my favorite time of year. I love that day when you walk outside and you realize just how green and fresh everything looks. It feels like a fresh start, and as the quote says, that “all things seem possible.”

Last week was the Goodwill Annual Awards Ceremony. Another favorite of mine. At this event we have the opportunity to publicly recognize and thank those people who have supported Goodwill.  We also recognize individuals who have overcome so much, participated in Goodwill programs, and are now on paths to brighter futures. Some of the moments were captured in the photos from the event that you can find on Facebook.

In the weeks leading up to the event, our marketing team worked to prepare for the evening, including putting together the video that was shown:

While putting together the video there were quite a few tears. (Not a surprise for those who know me.  I’m often referred to as the “Goodwill Crier” because I am horrible at hiding my emotions!)  As we pieced together the different videos and paired them with the statements that are seen in the video, it was a powerful and moving experience for me.

“Goodwill helps people realize their dreams.” 

This particular statement is one that I wish everyone could hear and truly understand.

This week our marketing team has been working with quite a few of our program teams on different things.  When I think about the opportunities these programs provide for individuals to change the path they are on, to gain experience needed to have a career and not just a job, and to truly give the chance for a brighter future, I want everyone to know.

  • Careers in Technology – Did you know that Goodwill offers training to help individuals receive the credentials they need to embark on a career in the technology field?  This is such an incredible opportunity for young adults to receive free training that will set them on a path to a financially secure future for themselves and their family.  Right now we are recruiting in Lynchburg and Harrisonburg for new classes that will start soon.
  • GoodCare is healthcare training for individuals who are receiving TANF or have a low income.  Imagine having the opportunity to take classes and earn healthcare credentials that will move you from dependency to self-sufficiency.  With hard work and the help of the GoodCare program it is happening.
  • Summer Youth Work Program – Goodwill is going to work with 100 kids in Roanoke City this summer and help them to gain work experience and job readiness skills so they can gain a foundation and work ethic to be proud of. Local businesses will have summer employees that want to learn and earn. What a great opportunity for both youth and area businesses to work together to ensure a brighter future for our community through an investment in our young people.
  • Science Camp – I left this one for last because of the impact this camp had on me last year.  To watch the 5th through 7th graders have the experience they did with science was incredible.  I said several times to people that I wish I had been able to have an opportunity to attend something like that when I was younger.  It was fun, relevant, and inspired the kids to be involved, ask questions, and want to learn. How exciting is that?

I could go on and on. There are so many different programs that provide so much opportunity for those individuals who want to truly change their lives.

So as you go through your day to day routine, look around you and open your eyes to those who may be struggling. Give them the gift of hope; let them know how Goodwill may be able to help them realize their dreams.  Allow them to realize that all things are possible in May.

Contributor---Kelly

A Charlie Brown Christmas Tree

Living in southwest Virginia one of the traditions that many of us look forward to during the holiday season is visiting the Hotel Roanoke to look at the Christmas Trees.  The Fashions for Evergreens event benefits the United Way of Roanoke Valley when you vote for your favorite tree.

Last week, I went with my family.  Inside we saw the magical world of Nemo and Dori as well as a tree with a train made out of cases of Coke.  These were a couple of our favorites. But then we ventured into the Courtyard and I found my favorite tree.

The Charlie Brown Christmas Tree presented by MW Construction.
The Charlie Brown Christmas Tree presented by MW Construction.

I was reminded not only of A Charlie Brown Christmas, which is my FAVORITE Christmas special each year, but also of a blog post that Goodwill did in December of 2011.  In the post, it likened Charlie Brown’s tree to the individuals served by Goodwill:


Everyone made fun of the tree that Charlie Brown chose.  Why?  It was different.  It didn’t fit the “mold” of the traditional tree.  But in the end, with a little love and care, the tree was as good or better than many of the others they could have chosen.  It always had the potential, it just needed a little help to become great.

charlie-brown-tree

Charlie Brown’s tree is not so different from those that we serve at Goodwill.  They too have potential.  They may have barriers, including disabilities, disadvantages, or many have lost their job due to company closing or layoff, but they have the ability to work, earn a paycheck, and contribute to their community.  Goodwill simply provides the training and employment assistance they need to get back to work.  Just like the tree, it is simply a hand up, not a hand out that helps our participants live up to their true potential.

So this holiday season, and in the year to come, remember to look beyond the surface.  Look for the potential that is within each of us.  Help someone achieve their goals and live life to the fullest.  Goodwill looks forward to assisting more people in 2012 with employment barriers and we thank you for your support of our mission each and every day.


It’s hard to believe that we wrote that original post five years ago.  Goodwill has helped thousands of individuals since then who have needed the hand up, not a hand out to gain greater independence, advance their skills to find a better job, and to find employment.

So, I’ll end this post, as we did five years ago . . . Merry Christmas, Happy Holidays and “On Earth, peace, Goodwill toward men.”

Merry Christmas Charlie Brown!

Contributor---Kelly

Being Thankful

This week we spent some time asking fellow employees what they were thankful for this Thanksgiving.  Many were thankful for family, friends, their job.  But one response really spoke to me and the work that we do each and every day at Goodwill . . .

“I’m thankful for Goodwill giving me a second chance.”

I’ve been lucky enough to be a part of the Goodwill team for over 11 years now.  I’ve met so many people who have changed their lives through hard work, determination, and the support of both Goodwill programs and our staff.  Our Goodwill staff provides not only their support, expertise, and guidance but also their love and compassion.  It is truly more than a job for them. . . it is a calling.

A couple of months ago we filmed Hank’s story.  When we do these types of videos we sit with those being interviewed and ask questions just to get them talking.  Fanee, who works with individuals that we serve who receive Medicaid Waiver funding, was scheduled to be interviewed as part of Hank’s video.  Her role was to explain the program and to tell us a little about working with Hank.  We were all inspired by what happened next . . .

So as Thanksgiving approaches I am thankful for my loved ones, but I’m also grateful for everyone that comes to work each day at Goodwill, just like I do.   Together we provide individuals the second chances they deserve.  We help people achieve the pride, dignity, and self respect that comes from earning a paycheck or simply by treating others as they wish to be treated so they can achieve their greatest independence.

From our Goodwill family to yours . . . Happy Thanksgiving.

Contributor---Kelly

Vote for your favorite finalist in the Goodwill Halloween Costume contest!

To all the superheroes, pirates, fairies and other creative costume artists out there: You are awesome! Thanks to everyone who participated in this year’s Goodwill DIY Halloween Costume contest. We had an amazing response, receiving nearly 40 entries that showed your creativity and individuality. Our judges had an extremely difficult time narrowing the entries down to 3 finalists. Visit our Facebook Page to see all submissions.

We used two independent panels for the selection. The first panel of judges narrowed all the entries down to 15 that demonstrated the most original and creative use of Goodwill-purchased materials. Then a second panel was given those 15 from which to choose the three finalists. It was a difficult job, but so much fun! Now, you get to pick the winner! The top three costumes, in no particular order, are:

finalist-mermaid-web    finalist-mac-n-cheese-web    finalist-pirate-web

 

Scroll to the bottom to cast your vote. You, your friends, and family can vote once per day from Noon, Thursday, October 28 through Noon, Monday, October 31. Winners will be announced on Halloween afternoon, October 31. Read more about each of our three finalists’ costumes below.

Pirate – Submitted by Michael W.

finalist-pirate-web

Michael W. crafted nearly all of his Pirate costume with items from Goodwill! He found a floppy garden hat that he molded and shaped into his pirate hat. The shirt and several of the other clothing pieces were cut and sewn from skirts, pants, and other Goodwill items. Michael even made the boot tops from an old leather satchel he found at Goodwill.

Mac & Cheese – Submitted by Chloe C.

finalist-mac-n-cheese-web

Chloe and her mom found a hula hoop they used for the top part of the bowl and a blue blanket for the cup at one of our Goodwill Outlets. They found the pool noodles at the Outlet for the macaroni and cheese and a yellow t-shirt for underneath. Chloe wanted to be Mac & Cheese for Halloween because it is her favorite food!

Mermaid Illusion Costume – submitted by Addison S.

finalist-mermaid-web

Addison wanted an optical illusion costume for Halloween this year, so she and her dad started by creating the pirate using items from Goodwill. They used a belt from Goodwill to attached the cooler to Addison. They already had the tail which they stuffed and attached to the cooler. Her dad says Addison hopes she’ll get double the candy this year… “some for her and some for Blackbeard!”

 

1st prize: Apple iPad mini
2nd prize: $50 Goodwill Gift Card
3rd prize: $25 Goodwill Gift Card

Click here to view more information about our Costume Contest and the Terms & Conditions.

Voting will end this Friday, October 31 at Noon.  Be sure to tell your friends and family to vote!

Halloween’s Gone to the Dogs!

Halloween was so much fun when my son was younger. We would spend weeks leading up to the big day planning his costume.  There were dinosaurs, ninjas, race car drivers and more over the years.  But suddenly the fun stopped.  He was too old and too cool for Halloween.  I was devastated.  I looked at all the little ghouls and goblins that would come to the door on Halloween, envious of their parents who could still take part in the excitement of finding the perfect Halloween costume.  Little did I know that my days of dressing my baby weren’t over!

Today, I am looking forward to dressing my four legged baby again for Halloween!  Bentley is my 3 year old Brussels Griffon/Pug mix that entered my life when I rescued him from the Roanoke Valley SPCA.  Many may say he has a face only a mother could love, but I disagree! I think he is the cutest ever; especially when he is dressed for Halloween!

Last year, the Marketing team here at Goodwill had planned to appear on both WFXR and WDBJ7 to showcase how easy it is to find a unique costume at Goodwill. Both were VERY early morning appearances.  We decided that including Bentley would make it more fun and interesting for everyone.  I was SO excited!  I was going to get to dress my baby again for Halloween!

We combed our Pinterest page for the perfect costumes.  Quickly we realized that Bentley had to be an Ewok.  After all he looks just like one AND Star Wars: The Force Awakens was all the buzz last year.  We got a brown t-shirt from the $1 bin and a brown shoelace and his costume was complete.  He made his first appearance on WFXR and was immediately a star (in my eyes at least!).  Click here to see the video of Bentley’s Ewok debut!

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For the appearance on WDBJ7 we decided to dress Bentley as a little old man.

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We found a toddler shirt ($2.00) and a youth tie ($1) to create Bentley’s little old man costume.  All we did was cut the collar from the shirt and shorten the tie and Bentley’s little old man costume was done.  Unfortunately, this video clip is no longer online but trust me…Bentley was a star!

As you could see from the video clip from WFXR, it’s easy to dress yourself for Halloween at Goodwill too.  And remember we have our Costume Contest going on throughout the month of October for your chance to win an iPad Mini.  You can find more information on our website by clicking here.

I have to admit that I actually like Bentley’s little old man costume the best.  I think it fits him and his personality.  What do you think?  And we are currently brainstorming ideas for his costume this year.  Let us know if you have any thoughts!

Contributor---Kelly